Terms of Service

1. You are responsible for maintaining the security of your account and password, and for the actions of any user you authorize. We cannot and will not be liable for any loss or damage that results from your failure to comply with this obligation.
2. You are responsible for all content uploaded to, and activity that occurs under, your account — including content uploaded by, and activity of, the staff members you invite.
3. You must be a real person and at least 18 years old. Accounts registered by bots or other automated methods are not permitted.
4. You are responsible for ensuring that you have obtained any consents required by law from pet owners before entering their contact information into the Services — including consent to receive SMS and email messages related to the disposition of their pet.

The Services are intended for lawful pet aftercare businesses. You agree not to:

• use the Services in connection with human remains;
• use the Services to misrepresent the type or scope of service performed, or to record a chain of custody you know to be false;
• impersonate any person, business, or organization, or misrepresent your affiliation with one;
• violate any applicable law or regulation, including those governing pet cremation, aquamation, transportation of animal remains, consumer protection, and electronic communications;
• send unlawful, harassing, or unsolicited messages through the Services, including any message that violates the TCPA or similar laws;
• attempt to gain unauthorized access to the Services, probe for vulnerabilities outside of a responsible-disclosure context, or interfere with other customers' use of the Services.

We may suspend or terminate accounts that violate this section, with or without notice. Verbal, written, or physical abuse of a Company employee will result in immediate termination.

1. The Services are offered on a subscription basis. We offer monthly and annual plans across multiple tiers. The features and limits of each plan are described on our pricing page or in your order form.
2. Fees are billed in advance — monthly or annually depending on the plan you choose — and are non-refundable except where required by law. We do not automatically prorate unused time at the end of a billing period.
3. If you upgrade your plan, the new rate takes effect immediately and we prorate the difference for the remainder of the current billing cycle. If you downgrade, the new rate takes effect at the start of the next billing cycle.
4. If you cancel an annual plan before its term ends, your cancellation takes effect at the end of the paid period; we do not refund the unused portion.
5. All fees are exclusive of taxes, levies, and duties. Where required, we will collect and remit those taxes; otherwise, you are responsible for them.
6. If a payment is past due, we may suspend your access to the Services until payment is received. Repeated non-payment may result in account cancellation.
7. We may change our prices from time to time. We will give existing customers at least 30 days' notice of any price change, by email to the address on record. Annual customers who have prepaid will see the new price at their next renewal; we will not change the price of an already-paid annual term.
8. While in-app billing is being built out, we may invoice Operators directly (for example, through QuickBooks). The same terms apply.

1. You may cancel your account at any time. We provide a self-serve cancellation option within the application; if you need help, contact support@gentlytraced.com.
2. For 30 days after cancellation, we will make a reasonable effort to provide you with an export of your data on request. After that window, your content will be deleted from active systems within an additional 30 days and from backups within 60 days. We cannot recover content that has been permanently deleted.
3. Because Gently Traced is a chain-of-custody record, certain audit-log entries (timestamps, actor, action, but not free-text notes) may be retained in aggregated and de-identified form even after deletion, where we believe doing so is necessary to defend against a future dispute or to comply with a legal hold.
4. We may suspend or terminate your account, and refuse current or future use of the Services, for any violation of these Terms or for any other reason we deem reasonable in our sole discretion. Where practical, we will give notice first.

We reserve the right at any time to modify, suspend, or discontinue any part of the Services, temporarily or permanently, with or without notice. We will try to give reasonable notice of material changes that affect your ability to use a feature you depend on.

1. We process your data according to our Privacy Policy, which is incorporated by reference into these Terms.
2. With respect to information about pet owners and their pets that you enter into the Services, you are the data controller and we act as a data processor on your behalf. You are responsible for the lawfulness of your collection and disclosure of that information.
3. We take security seriously. We use commercially reasonable measures to protect data in transit and at rest, including TLS encryption and access controls on our infrastructure providers. No system is perfectly secure; we cannot guarantee absolute security.
4. We use third-party subprocessors — including Neon (database hosting), Vercel (application hosting), Twilio (SMS), and Resend (email) — to provide the Services. A current list is in our Privacy Policy.

1. You retain all rights to the content you upload to the Services. You grant us a limited, non-exclusive license to host, process, transmit, and display that content solely to provide the Services to you.
2. AltiType LLC owns all rights to the Services themselves, including the software, design, and brand. You may not copy or reuse the HTML, CSS, JavaScript, or visual elements of the Services without our written permission, or use our trademarks for promotional purposes without permission.
3. You may not resell, sublicense, or otherwise exploit the Services without our written permission.

The Services are provided on an "as is" and "as available" basis. Use of the Services is at your sole risk. We disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement, to the maximum extent permitted by law.

Gently Traced is a software tool for recording the chain of custody of pet remains. It is not, and does not perform, a cremation or aquamation service. We are not responsible for the physical handling, processing, identification, or return of any pet remains. That responsibility rests solely with the Operator.

You expressly understand and agree that AltiType LLC shall not be liable, in law or in equity, to you or to any third party for any direct, indirect, incidental, lost profits, special, consequential, punitive, or exemplary damages — including damages for loss of profits, goodwill, use, data, or other intangible losses (even if we have been advised of the possibility of such damages) — resulting from: (i) the use or inability to use the Services; (ii) any matter relating to the physical disposition of pet remains by any Operator; (iii) unauthorized access to or alteration of your data; (iv) statements or conduct of any third party on the Services; or (v) any other matter relating to these Terms or the Services, whether as a breach of contract, tort (including negligence), or any other theory of liability.

To the maximum extent permitted by law, our total cumulative liability to you for any claim arising from or related to these Terms or the Services is limited to the amount you actually paid to AltiType LLC for the Services in the twelve (12) months preceding the event giving rise to the claim.

You agree to indemnify and hold AltiType LLC harmless from any claim or demand — including reasonable attorneys' fees — made by a third party and arising out of your use of the Services, your violation of these Terms, your violation of any law, or your violation of the rights of a third party (including any pet owner whose information you entered into the Services).

These Terms are governed by the laws of the State of Wyoming, without regard to its conflict-of-laws principles. Any dispute that is not resolved informally will be brought exclusively in the state or federal courts located in Albany County, Wyoming, and you consent to the personal jurisdiction of those courts.

1. These Terms, together with the Privacy Policy, constitute the entire agreement between you and AltiType LLC with respect to the Services and supersede any prior agreements.
2. If any provision of these Terms is held to be unenforceable, the remaining provisions remain in full force and effect.
3. Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision.
4. You may not assign these Terms without our prior written consent. We may assign these Terms freely, including to an affiliate or to a successor in connection with a merger, acquisition, or sale of assets.

If you have questions about these Terms, please reach out: